Dealer and Channel Incentives

Motivate your dealer network and build stronger relationships with your channel partners.

When it comes to getting your product or service to your target customer, no one has more impact than your third party sales force. They determine your customers’ likelihood to buy and service experience. Their role is integral to the success of your business and brand.

Motivating your third party sales force can be a major challenge due to the lack of awareness and alignment to your corporate brand. Without the access or ability to influence their behavior, you can lose out on the opportunity to engage your dealers and channel partners.

An I Love Rewards solution is your competitive advantage, and the connecting force needed to align your third party sales force with your sales goals.

The I Love Rewards dealer and channel solutions will:

• Motivate your third party sales force to market and sell your products ahead of your competitors’ brand.
• Establish strong relationships with your dealer and channel networks.
• Identify top performing partners who are ambassadors for your products with the I Love Rewards data-driven InSight Reports™.
• Pay for itself. With the I Love Rewards’ Pay for Performance model, you pay based on your success.

The Boomerang Success Story

Boomerang, the North American leader in tracking stolen assets, and I Love Rewards launched DealerREWARDS, a dealer incentive program that incents dealers to make the Boomerang device the very first add-on they sell to their clients. DealerREWARDS positively drives dealer behavior and increases sales of the Boomerang/LoJack device.

The Results

Dealers with the DealerREWARDS program sold almost 3x more Boomerang devices than dealers without the program. Statistics show that dealers incented with the DealerREWARDS program sold an average of 12.3 units per month, whereas dealers without the program sold an average of 4.7 units per month. Other statistics:

• Active DealerREWARDS members account for 42% of Boomerang’s dealer base and account for 83% of their sales.
• An online survey conducted two years into program revealed that 30% of respondents find DealerREWARDS more motivating than other incentive programs.
• In 2008, 97% of DealerREWARDS users were active in the system, with 92% of them stating they were satisfied with the time it took to process their claims.

To learn more on how Boomerang engaged their dealer base with BoomREWARDS, read the DealerREWARDS Client Success Story.

Need more proof on the return on investment of a results-based solution?

Learn how Elite Window Fashions drove sales and built stronger relationships with suppliers with their points-based incentive program MoreRewards.