The WOW Factor visits I Love Rewards

We laughed but best of all we learned.

On Tuesday March 2^nd best-selling author and corporate coach Frances Cole Jones paid a visit to the I Love Rewards office to speak to a group of business leaders, sales and HR professionals.  Frances provided valuable advice (and amusing anecdotes!) on how to present your best self to anyone, anytime, anywhere. Amongst the takeaways was Frances’ unique and powerful “What’s their Egg” theory.

THE EGG THEORY

Not just a good source of protein! The egg is all about what’s in it for your audience.  

The Egg Theory resulted from the Duncan Hines marketing department and their rationale behind having the home “cook” add an egg to the packaged cake mixture.  The reason behind this decision was not because Duncan Hines couldn’t add an egg substitute to the cake mixture, but because making the customer add the egg in on their own allows them  to take ownership of the cake and feel like they actually baked –“Hey, I made a cake!”   This in turn makes customers feel good about purchasing the Duncan Hines product,  leading to repeat purchases.

We all want to feel like we are contributing and ultimately making a difference in some way. Finding someone’s egg will enable you to do just that.  So whether you’re walking into a boardroom full of venture capitalists to ask for money or meeting one on one with an employee, next time ask yourself “what’s their egg?”

Other valuable tips from Frances included:

Email: Do not use email to solve a problem and do not utilize words like “Urgent” and “Crisis”. It’s urgent and a crisis to you, but may not be to them.

Tonal Quality on voicemail: If you would like to leave an impression, focus on your tonal quality. If you say “I’m sorry I missed your call”, sound sorry!

Apologize Once: If you make a mistake, acknowledge the mistake, apologize once and move on.

Frances has also just released her Top 10 List of Qualities of a Successful Candidate. Below is a brief snapshot of the Top 10 but feel free to visit her blog to read about them in further detail:

1. Presence
2. Connect The Dots
3. Confident Enthusiasm
4. Strong Vision
5. Ethics
6. Evolution Verses Revolution
7. Power of Sharing
8. Be in the Moment
9. Sense of Urgency
10. Consistency

 

To find out more about Frances, her new book “The WOW Factor” and her newest list “Top 10 Qualities of a Successful Candidate” you can visit her website or her blog.

Tags: Employee Recruiting, Frances Cole Jones

No comments yet.

Leave a comment